Who This is For
Brands
Brands
Measure brand impact in sports like never before. Sponsor Sense uses AI to detect and quantify how long your logos appear on screen—across jerseys, digital signage, and overlays. Get real-time, actionable metrics to evaluate campaign ROI and audience reach.
Teams & Leagues
Teams & Leagues
Boost sponsor retention and revenue with SponsorSense—AI-powered sponsorship analytics for teams. Track logo exposure on jerseys, LED boards, and in-stadium placements across broadcasts and live streams. Deliver clear ROI to sponsors and optimize branding opportunities.
Advertising Agencies
Advertising Agencies
Empower your sports sponsorship strategies with automated, data-driven exposure reports. SponsorSense helps agencies analyze brand visibility during games, validate media value, and deliver performance reports that win client trust and renewals.
Rights Holders
Rights Holders
Rights holders and teams work with us to maximize sponsorship potential of all their assets and estimate value of new assets.
Key Metrics
Our AI-powered sponsorship analytics platform quantifies brand and logo visibility across live sports broadcasts with precision. Sponsor Sense delivers frame-by-frame exposure tracking, media value estimates, and actionable insights that help brands, teams, leagues, and agencies measure sponsorship impact and maximize ROI from on-screen exposure metrics.
Features
AI-Powered Detection
Automatically identifies jersey logos, LED boards, and screen overlays in every frame
Frame-Level Exposure Tracking
Measures exactly how long each branded asset appears on screen-down to the millisecond.
Video and Audio Exposure
Captures video exposures and audio mentions across all media formats - linear, streaming and social
ROI Attribution Insights
Quantifies sponsor exposure value, enabling data-driven investment and renewal decisions.
Multi-Asset Tracking
Supports visibility detection across diverse sponsor assets, jerseys, field boards, overlays, and more.
Equivalent Media Exposure Value
Generates equivalent media exposure value with industry standard methods, accounting for duration clarity, size and positions of exposures.
What Makes Us
Different
SponsorSense uses AI to deliver precise, frame-by-frame sponsorship visibility tracking across live sports broadcasts. Unlike generic media tools, it’s purpose-built for sports analyzing logos on jerseys, LED boards, and overlays. With real-time analytics and sponsor-ready reports, it transforms exposure into measurable ROI.
Sponsor Sense Measurement
Size
Quantifies the total on-screen area and visual dominance of each brand logo, reflecting overall brand visibility within the broadcast.
Clarity
Measures the sharpness, brightness, and readability of brand placements to determine visual clarity and viewer recognition.
Confidence
Evaluates AI detection confidence, ensuring accurate and reliable brand identification across every frame of video.
Region of Screen
Maps the exact on-screen position of each brand, identifying premium visibility zones and camera focus areas.
Shared Screen Space
Analyzes screen sharing conditions to assess brand exposure alongside competitors or co-sponsors during live events.
Duration of Occurence
Calculates both the total time and frequency of brand appearances to reveal sustained exposure and repetition value.
Case Study Highlights
Sponsor Sense uses AI to deliver precise, frame-by-frame sponsorship visibility tracking across live sports broadcasts. Unlike generic media tools, it’s purpose-built for sports—analyzing logos on jerseys, LED boards, and overlays. With real-time analytics and sponsor-ready reports, it transforms exposure into measurable ROI.
Events Powered by Sponsor Sense
Sponsor Sense successfully delivered sponsor intelligence and event execution across some of the world’s most high-profile sporting properties in 2025. Our work spanned global and regional tournaments including the Asia Cup, ICC Women’s World Cup, English Premier League, World Athletics Championships (Tokyo), FIBA 3×3 Basketball, The Hundred, Saudi Football League (Division 2), Kings League Football, Indian Pickleball League, and premium brand-led events such as BNP Paribas. Through Sponsor Sense, we enabled accurate sponsor exposure tracking, real-time brand visibility analytics, and post-event performance insights across live broadcasts and digital platforms-helping rights holders, leagues, and brands maximize sponsorship ROI across football, cricket, athletics, basketball, and emerging sports.
Our Clients
Our Global Coverage
Pricing
Sponsor
Sense
SponsorSense offers flexible pricing plans designed to cater to a diverse range of users, from individual content creators to large broadcasting organizations. While specific pricing details are not publicly listed, interested parties are encouraged to reach out directly to the SponsorSense team for a customized quote that aligns with their specific needs and scale of operations.
For more information or to request a personalized pricing plan, please contact the SponsorSense team at
FAQ's
What is sponsor sense?
Sponsor Sense is an AI-powered analytics tool that tracks and measures sponsor brand visibility across sports broadcasts and live streams
Who can use sponsor sense?
Sponsor Sense is designed for sports teams, leagues, broadcasters, brands, and advertising agencies focused on maximizing sponsorship ROI.
How does sponsor sense detect branding?
It uses computer vision and AI to automatically detect branded assets like jersey logos, LED boards, and on-screen graphics, frame by frame.
What kind of metrics does sponsor sense provide?
It offers exposure time, frequency, screen position, duration, and media value estimates for each brand appearance.
Can I track multiple sponsors in a single game?
Yes, Sponsor Sense supports tracking multiple branded assets simultaneously, across different zones and surfaces.
Can you share a typical report?
Yes, we can share sample reports for different sports. Please email us at [email protected]
Can I share analytics with sponsors or stakeholders?
Absolutely—Sponsor Sense works in real time during live broadcasts and also with pre-recorded video footage.
Does sponsor sense support all sports?
Yes, the platform is adaptable to various sports including football, cricket, hockey, basketball, and more.
What formats does sponsor sense support?
Common broadcast and digital formats are supported—MP4, MOV, MXF. In the form, you can specify your video codec or provide links to hosted video files.
How long does sponsor sense setup and analysis take?
Initial setup (ingesting your branding guidelines and sample content) typically takes a few days. Processing a batch of videos might take a few hours to days, depending on volume and resolution.
How is my data handled and protected?
All submitted videos and brand assets are treated with confidentiality. BanyanBoard uses secure, encrypted storage and processing. Results are returned only to the submitting organization unless additional sharing is authorized.
What is your turnaround time?
It depends on the number of brands and number of assets (Brands appear location like LED, Carpets. etc).