Who This is For
Sponsor Sense is built for brands, rights holders, sports organizations, agencies, broadcasters, and event organizers seeking advanced sponsor analytics. Whether you need sponsor analytics to measure brand exposure, evaluate sponsorship performance, track logo visibility, or calculate sponsorship ROI, Sponsor Sense provides accurate and actionable insights. To understand the business impact of sponsorship measurement, read Why Sponsorship Value Matters for Brands and Broadcasters. Our sponsor analytics platform helps organizations make data-driven decisions, maximize sponsorship value, and understand the true impact of their brand partnerships across live and recorded sporting events.
Brands
Brands
Measure brand impact in sports like never before. Sponsor Sense uses AI to detect and quantify how long your logos appear on screen—across jerseys, digital signage, and overlays. Get real-time, actionable metrics to evaluate campaign ROI and audience reach.
Teams & Leagues
Teams & Leagues
Boost sponsor retention and revenue with SponsorSense—AI-powered sponsorship analytics for teams. Track logo exposure on jerseys, LED boards, and in-stadium placements across broadcasts and live streams. Deliver clear ROI to sponsors and optimize branding opportunities.
Advertising Agencies
Advertising Agencies
Empower your sports sponsorship strategies with automated, data-driven exposure reports. SponsorSense helps agencies analyze brand visibility during games, validate media value, and deliver performance reports that win client trust and renewals.
Rights Holders
Rights Holders
Rights holders and teams work with us to maximize sponsorship potential of all their assets and estimate value of new assets.
Key Metrics
Sponsor Sense is an AI-powered sponsor analytics platform designed to help brands, teams, leagues, broadcasters, and agencies measure sponsorship performance with confidence. Through advanced sponsor analytics, the platform provides frame-by-frame brand exposure tracking, logo visibility measurement, media value estimates, and real-time insights. These sponsor analytics capabilities enable organizations to evaluate sponsorship ROI, optimize brand visibility, and maximize the impact of every sponsorship investment across live sports broadcasts.
Features
Sponsor Sense delivers a comprehensive set of sponsor analytics features designed to help organizations measure and maximize sponsorship value. From AI-powered brand recognition and real-time exposure analytics to automated reporting, historical trend analysis, and customizable dashboards, Sponsor Sense provides actionable sponsor analytics that help brands, broadcasters, agencies, teams, and leagues track visibility, evaluate sponsorship performance, and make data-driven decisions with confidence.
AI-Powered Detection
Automatically identifies jersey logos, LED boards, and screen overlays in every frame
Frame-Level Exposure Tracking
Measures exactly how long each branded asset appears on screen-down to the millisecond.
Video and Audio Exposure
Captures video exposures and audio mentions across all media formats - linear, streaming and social
ROI Attribution Insights
Quantifies sponsor exposure value, enabling data-driven investment and renewal decisions.
Multi-Asset Tracking
Supports visibility detection across diverse sponsor assets, jerseys, field boards, overlays, and more.
Equivalent Media Exposure Value
Generates equivalent media exposure value with industry standard methods, accounting for duration clarity, size and positions of exposures.
Sponsor Analytics That Prove Sponsorship Value
Sponsor analytics goes beyond tracking logo appearances – it helps organizations understand the true value of their sponsorship investments. Sponsor Sense combines AI-powered sponsor analytics with detailed exposure measurement, media valuation, and performance reporting to provide a complete view of sponsorship effectiveness. By transforming visibility data into actionable business insights, organizations can justify sponsorship spend, strengthen partner relationships, and make more informed commercial decisions.
What Makes Us
Different
SponsorSense uses AI to deliver precise, frame-by-frame sponsorship visibility tracking across live sports broadcasts. Unlike generic media tools, it’s purpose-built for sports analyzing logos on jerseys, LED boards, and overlays. With real-time analytics and sponsor-ready reports, it transforms exposure into measurable ROI.
Sponsor Sense Measurement
Sponsor Sense Measurement combines AI-powered detection with advanced sponsor analytics to deliver accurate and reliable sponsorship insights. By tracking brand visibility, logo exposure, screen share, and media value across live broadcasts, our sponsor analytics platform helps organizations measure sponsorship performance and understand the true impact of their partnerships. With detailed sponsor analytics and real-time reporting, brands, agencies, broadcasters, and rights holders can make data-driven decisions and maximize sponsorship ROI.
Size
Quantifies the total on-screen area and visual dominance of each brand logo, reflecting overall brand visibility within the broadcast.
Clarity
Measures the sharpness, brightness, and readability of brand placements to determine visual clarity and viewer recognition.
Confidence
Evaluates AI detection confidence, ensuring accurate and reliable brand identification across every frame of video.
Region of Screen
Maps the exact on-screen position of each brand, identifying premium visibility zones and camera focus areas.
Shared Screen Space
Analyzes screen sharing conditions to assess brand exposure alongside competitors or co-sponsors during live events.
Duration of Occurence
Calculates both the total time and frequency of brand appearances to reveal sustained exposure and repetition value.
Case Study Highlights
Sponsor Sense uses AI-powered sponsor analytics to deliver precise, frame-by-frame sponsorship visibility tracking across live sports broadcasts. Unlike generic media tools, this sponsor analytics platform is purpose-built for sports, analyzing logos on jerseys, LED boards, digital assets, and broadcast overlays with exceptional accuracy. With real-time sponsor analytics, exposure measurement, and sponsor-ready reporting, Sponsor Sense transforms brand visibility data into measurable ROI, helping brands, teams, leagues, broadcasters, and agencies optimize sponsorship performance and maximize sponsorship value.
Events Powered by Sponsor Sense
Sponsor Sense powers sponsor analytics and sponsor intelligence across top global events including Winter Olympics 2026 – Milano Cortina, English Premier League, World Athletics Championships 2025 – Tokyo, World Athletics Indoor Championships 2026, UEFA Euro 2024, ICC Women’s Cricket World Cup India 2025, and Asia Cup 2025, along with leading competitions such as Kings League, BNP Paribas Open, FIBA 3×3 Basketball, The Hundred, Clásico de México, SP Open WTA 250, and the Indian Pickleball League. Through advanced sponsor analytics, Sponsor Sense delivers real-time brand visibility insights, sponsorship performance measurement, and exposure tracking across broadcasts and digital platforms. Our sponsor analytics platform enables accurate sponsor exposure tracking, real-time brand visibility analytics, and post-event reporting, helping rights holders, leagues, agencies, and brands maximize sponsorship ROI, measure sponsorship value, and make data-driven decisions across football, cricket, athletics, basketball, and emerging sports.
Our Clients
Our clients include leading brands, broadcasters, sports leagues, federations, agencies, and rights holders who trust Sponsor Sense for accurate sponsor analytics and sponsorship measurement. From global sporting events to professional competitions, organizations use our sponsor analytics platform to track brand visibility, measure sponsorship performance, and gain actionable insights that help maximize sponsorship value and ROI.
Our Global Coverage
Sponsor Sense provides sponsor analytics across multiple countries and regions, helping brands, broadcasters, sports organizations, and rights holders measure sponsorship performance on a global scale. Our sponsor analytics platform supports events and competitions worldwide, delivering consistent brand exposure insights, sponsorship measurement, and performance reporting across diverse markets and sporting environments.
Pricing
Flexible pricing plans make it easy to access advanced sponsor analytics, brand exposure measurement, and sponsorship reporting. Select the Sponsor Sense plan that best fits your organization and start measuring sponsorship performance with confidence.
Sponsor
Sense
SponsorSense offers flexible pricing plans designed to cater to a diverse range of users, from individual content creators to large broadcasting organizations. While specific pricing details are not publicly listed, interested parties are encouraged to reach out directly to the SponsorSense team for a customized quote that aligns with their specific needs and scale of operations.
For more information or to request a personalized pricing plan, please contact the SponsorSense team at
FAQ's
Find answers to common questions about Sponsor Sense, sponsor analytics, sponsorship measurement, brand exposure tracking, and sponsorship ROI. Learn how our sponsor analytics platform helps organizations measure performance, evaluate visibility, and maximize sponsorship value through data-driven insights.
What is sponsor sense?
Sponsor Sense is an AI-powered sponsor analytics platform that tracks and measures sponsor brand visibility across sports broadcasts and live streams. Using advanced sponsor analytics, it delivers real-time exposure tracking, sponsorship performance measurement, brand visibility insights, and media value analysis, helping organizations maximize sponsorship value and ROI.
Who can use sponsor sense?
Sponsor Sense is designed for sports teams, leagues, broadcasters, brands, and advertising agencies that rely on sponsor analytics to maximize sponsorship ROI. Through advanced sponsor analytics, organizations can measure brand exposure, track sponsorship performance, evaluate sponsorship value, and gain actionable insights that help optimize sponsorship investments across live sports broadcasts and digital platforms.
How does sponsor sense detect branding?
It uses computer vision and AI to automatically detect branded assets like jersey logos, LED boards, and on-screen graphics, frame by frame.
What kind of metrics does sponsor sense provide?
It offers exposure time, frequency, screen position, duration, and media value estimates for each brand appearance.
Can I track multiple sponsors in a single game?
Yes, Sponsor Sense supports tracking multiple branded assets simultaneously, across different zones and surfaces.
Can you share a typical report?
Yes, we can share sample reports for different sports. Our reports include detailed performance charts, visual analytics, and data-driven insights, with every chart directly linked to the corresponding video clips for quick review and deeper analysis. To request sample reports, Please email us at [email protected]
Is Sponsor Sense an alternative to Nielsen, YouGov, GSIQ etc?
Sponsor Sense does not provide audience related data, such as number of viewers or viewer demographics.
We work with partners who are able to provide viewer demographics and calculate estimated sponsor ROI by leveraging Sponsor Sense’s measurements as a key ingredient.
Can I share analytics with sponsors or stakeholders?
Absolutely. Sponsor Sense provides real-time sponsor analytics during live broadcasts and also supports analysis of pre-recorded video footage. Using advanced sponsor analytics, the platform tracks brand visibility, measures sponsorship performance, and delivers actionable insights across both live and archived content, helping organizations evaluate sponsorship value and maximize ROI.
Does sponsor sense support all sports?
Yes, Sponsor Sense is designed to support a wide range of sports, including football, cricket, hockey, basketball, tennis, rugby, volleyball, and more. Through advanced sponsor analytics, the platform tracks brand visibility, measures sponsorship performance, and delivers actionable insights across different sporting environments, helping organizations maximize sponsorship value and ROI regardless of the sport.
What formats does sponsor sense support?
Common broadcast and digital formats are supported—MP4, MOV, MXF. In the form, you can specify your video codec or provide links to hosted video files.
How long does sponsor sense setup and analysis take?
Initial setup (ingesting your branding guidelines and sample content) typically takes a few days. Processing a batch of videos might take a few hours to days, depending on volume and resolution.
How is my data handled and protected?
All submitted videos and brand assets are treated with confidentiality. BanyanBoard uses secure, encrypted storage and processing. Results are returned only to the submitting organization unless additional sharing is authorized.
What is your turnaround time?
It depends on the number of brands and number of assets (Brands appear location like LED, Carpets. etc).
