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Evo Virtuals

Virtual Ad Placement For Live Sports Broadcasts

Why Evo Virtuals?

Evo Virtuals powers virtual advertising for live sports with seamless virtual ad placement, targeted regional campaigns, and broadcast-quality brand integrations. Our virtual advertising for live sports platform helps broadcasters, leagues, teams, and sponsors maximize brand visibility, increase sponsorship value, generate new revenue opportunities, and deliver measurable sponsor exposure across live sports broadcasts.

Save costs with remote operations

Run virtual ad placements and sponsor rotations remotely without large on-ground production teams or hardware-heavy setups.

Maximize revenue with feed-specific branding

Deliver different sponsor logos and campaigns on different feeds (broadcast, OTT, regional, international) from the same live event.

Ensure sponsors get promised broadcast exposure with real time tracking and control of ads

Increase fan engagement with live statistics and graphics

Enhance the viewing experience by combining virtual branding with contextual stats and broadcast graphics.

Convert floors, mats, nets, walls, and other visible surfaces into measurable, sellable sponsor inventory.

Using real-time game data, create memorable visuals to increase brand retention during key moments.

Who This is For

Evo Virtuals is designed for event organizers, brands, and broadcasters looking to maximize the value of virtual advertising for live sports. Our virtual advertising for live sports platform enables targeted sponsorship campaigns, dynamic virtual ad placement, enhanced brand visibility, and region-specific advertising across live broadcasts. Through virtual advertising for live sports, organizations can unlock new sponsorship revenue opportunities, deliver measurable sponsor exposure, and create engaging, broadcast-ready brand experiences that drive commercial success and viewer engagement.

Event Organizers

Event Organizers

Virtual Brand Placement using Evo Virtuals helps events and tournaments unlock new sponsorship inventory. Deliver premium in-broadcast visibility with zero on-ground setup. Monetize every match and moment without physical venue limitations.

Brands

Brands

Ensure sponsors get promised broadcast exposure with real time tracking and control of ads

Broadcasters

Broadcasters

Virtual brand placement powered by Evo Virtuals allows broadcasters to integrate dynamic ads into live feeds and studio environments. Monetize on-screen real estate without physical setup changes.

Key Metrics

These capabilities demonstrate how Evo Virtuals transforms virtual advertising for live sports into scalable monetization opportunities. By enabling dynamic virtual ad placements, feed-specific sponsor delivery, and real-time measurement, our virtual advertising for live sports platform helps broadcasters, leagues, and event organizers maximize sponsorship value, increase revenue opportunities, and deliver targeted brand experiences while maintaining seamless, broadcast-quality viewer experiences.

Showreels

Evo Virtuals Showreels demonstrate the power of virtual advertising for live sports through real-time virtual ad placements embedded directly into live broadcasts. From cricket and tennis to other major sporting events, our virtual advertising for live sports solution delivers broadcast-quality brand integrations, targeted sponsor visibility, and market-specific advertising. Designed for TV and OTT platforms, Evo Virtuals helps rights holders maximize sponsorship value, expand advertising inventory, and drive greater commercial returns.

Virtual Mats - Tennis
Virtual LED Floors - Tennis
Virtual Mats and Perimeter Boards - Cricket
Virtual Mats - Tennis
Virtual LED Floors - Tennis
Virtual Sight Screen - Cricket
Virtual LED Floors - Tennis
Virtual Stands - Tennis
Virtual LED Floors - Tennis
Virtual Stands - Tennis

Virtual Advertising for Live Sports vs Commercial Breaks

As viewing habits continue to evolve, sports organizations are rethinking how brands connect with audiences during live events. When comparing commercial breaks vs in-game advertising, in-game advertising often delivers greater visibility because sponsor messaging remains integrated within the live action. Through virtual advertising for live sports, brands can maintain continuous exposure without interrupting the viewer experience. Unlike traditional commercial breaks, virtual advertising for live sports enables broadcasters, leagues, and sponsors to deliver targeted brand messaging, maximize sponsorship value, and increase audience engagement throughout the event. By leveraging virtual advertising for live sports, organizations can create more impactful sponsorship campaigns, improve brand recall, and unlock new revenue opportunities in modern sports broadcasting.

virtual advertising for live sports

Features

Our advanced features are purpose-built for virtual advertising for live sports, helping broadcasters, leagues, event organizers, and sponsors maximize the value of every broadcast. From dynamic virtual ad insertion and feed-specific advertising to real-time analytics and sponsor exposure tracking, Evo Virtuals enables virtual advertising for live sports that is scalable, measurable, and broadcast-safe. By leveraging virtual advertising for live sports, organizations can increase sponsorship revenue, deliver targeted regional campaigns, and provide seamless brand integrations that enhance both viewer engagement and commercial performance.

Virtual Ad Placement on Dirty Feed

Insert sponsor branding even when the feed already contains graphics/watermarks and you don’t control the full broadcast pipeline.

Single-Camera Friendly Operations

Designed for setups where you only have a primary program camera. Run reliable placements without needing a full multi-camera data stack.

Multi-Camera Virtuals

When multiple cameras are available, Evo Virtuals supports consistent placement logic and camera switching workflows for production teams.

Timed Sponsor Inventory Management

Plan sponsor rotations by time windows (e.g., 10s/15s/30s), match phases, or scheduled intervals - ideal for tiered sponsorship packages.

Low Latency for Fast Sports

Optimized for live sports timing so placements don’t feel “late” during fast rallies, transitions, or sudden camera movement.

Sport-Specific Surfaces & Templates

Configure placements per sport: cricket pitch areas, tennis court zones, kabaddi mats, table tennis surrounds, pickleball courts, wrestling mats, shooting backdrops, and more.

EvoFX – Sports Broadcast Graphics with features like 2D/3D HTML graphics, live data connectivity, overlays, remote control, and roster integration.

Virtual Advertising for Live Sports (Evo Virtuals)  in Action

The comparison below illustrates the impact of virtual advertising for live sports on live broadcasts. By seamlessly inserting sponsor branding into the field of play and key broadcast views, Evo Virtuals transforms standard footage into a powerful sponsorship platform. Through virtual advertising for live sports, organizations can increase brand visibility, maximize sponsorship value, and create new revenue opportunities without making any physical changes to the venue. To see virtual advertising for live sports in action, watch our Evo Virtuals demonstration video.

Before

Virtual Advertising for Live Sports

After

Virtual Advertising for Live Sports

Case Study - Hong Kong Cricket

Number of tournaments: 3.             

Number of matches: 17

Total broadcast hours: 68               

Number of virtual asset types: 2

Evo Virtuals was operated entirely from BanyanBoard’s headquarters in India, with no requirement for on-site travel, stay, food, or event support costs for either the customer or the company.

The virtual graphics remained stable across different weather conditions, including heavy wind, rain, and changing sunlight throughout the day.. In such conditions, physical branding assets may get damaged, displaced, or require reinstallation, but Evo Virtuals continued delivering sponsor visibility without interruption.

This helped maintain consistent brand exposure throughout the tournament, protecting an important revenue stream for the organiser and ensuring sponsor received the visibility they paid for.

Virtual Advertising for Live Sports

Types of Virtual Assets

virtual broadcasting for live sports - cricketFloor Mats – Main Cam
Floor Mats – Close Up
virtual broadcasting for live sports - cricketFloor Mats – Mid Wicket
Virtual Advertising for Live SportsFloor Mats – Long shots
Virtual Advertising for Live SportsPerimeter Boards
Virtual Advertising for Live SportsSight Screen
tennis court floor brandingCourt Floor Branding
Virtual Advertising for Live SportsCourt Floor Graphics
Virtual Advertising for Live Sports, Virtual ad placementAudience Seats
Virtual Advertising for Live SportsAudience Stand
Virtual Advertising for Live Sports, virtual ad placementSide Wall – Player
Virtual Advertising for Live SportsSide Wall – Players
Virtual Advertising for Live SportsSide Wall – Score
Virtual Advertising for Live SportsFront Wall – Player
Virtual Advertising for Live Sports3D – Carpet
Virtual Advertising for Live SportsCourt Floor
Virtual Advertising for Live SportsPresentation Backdrop
Virtual Advertising for Live SportsCourt Floor

Our Clients

Leading broadcasters, sports leagues, event organizers, federations, and global brands trust Evo Virtuals for virtual advertising for live sports. Our clients use virtual advertising for live sports to increase sponsorship value, deliver targeted brand campaigns, and unlock new revenue opportunities across live broadcasts and streaming platforms. By leveraging virtual advertising for live sports, organizations can maximize brand visibility while providing seamless, broadcast-quality viewing experiences for audiences worldwide.

Our Global Coverage

Our global coverage reflects the growing adoption of virtual advertising for live sports across multiple countries and regions worldwide. Through virtual advertising for live sports, Evo Virtuals helps broadcasters, leagues, event organizers, and brands deliver targeted sponsorship campaigns, maximize brand visibility, and create new revenue opportunities across international markets. By enabling seamless virtual advertising for live sports across diverse sporting events and broadcast environments, we empower organizations to reach global audiences while maximizing sponsorship value and commercial impact.

Featured on

Evo Virtuals and our virtual advertising for live sports technology have been featured by leading broadcasters, media networks, sports organizations, and industry platforms worldwide. These recognitions highlight how virtual advertising for live sports is transforming sponsorship activation, enhancing brand visibility, and creating new revenue opportunities for rights holders. As a trusted provider of virtual advertising for live sports, Evo Virtuals continues to drive innovation in sports broadcasting through seamless virtual ad placement and targeted sponsorship solutions.

Pricing

Choose a pricing plan that fits your virtual advertising for live sports requirements. Whether you’re managing a single event or deploying virtual advertising for live sports across multiple tournaments, broadcasts, and regions, Evo Virtuals offers flexible solutions designed to scale with your needs. Our virtual advertising for live sports platform helps organizations maximize sponsorship value, increase advertising revenue, and deliver targeted brand experiences through seamless, broadcast-quality virtual ad placements.

Evo virtuals-2 (1)

Evo Virtuals delivers flexible, scalable pricing tailored for broadcasters, leagues, teams, and event organizers looking to maximize sponsorship revenue through virtual advertising. Our plans are designed to align with your broadcast volume, audience reach, and commercial goals. Contact the Evo Virtuals team to receive a customized pricing proposal built around your specific production and monetization needs.

Get started today – reach the Evo Virtuals team at
[email protected]

FAQ's

Have questions about virtual advertising for live sports? Our FAQ section covers everything from virtual ad insertion and targeted sponsorship campaigns to brand visibility, sponsorship value, and revenue generation. Discover how virtual advertising for live sports is transforming sports broadcasting and sponsorship activation worldwide.

What is Evo Virtuals?

Evo Virtuals is a virtual advertising for live sports platform that enables broadcasters, leagues, and event organizers to insert dynamic virtual ads into live sports broadcasts, creating new sponsorship opportunities and increasing advertising revenue.

Which sports are supported by Evo Virtuals?

Evo Virtuals supports virtual advertising for live sports across cricket, football, tennis, basketball, hockey, rugby, volleyball, and many other sports.

Can Evo Virtuals increase sponsorship revenue?

Yes. By enabling multiple sponsor campaigns, regional targeting, and additional advertising inventory, virtual advertising for live sports helps organizations unlock new sponsorship revenue opportunities.

Is Evo Virtuals suitable for live broadcasts and streaming platforms?

Yes. Evo Virtuals is designed for television broadcasts, OTT platforms, and digital streaming services, ensuring seamless virtual advertising for live sports across multiple distribution channels.

How does virtual advertising for live sports work?

Evo Virtuals uses advanced virtual ad insertion technology to place digital sponsor branding onto broadcast-visible surfaces such as playing fields, courts, pitches, and perimeter boards without physically altering the venue.

Can different regions see different advertisements during the same live event?

Yes. Evo Virtuals enables regionalized virtual advertising for live sports, allowing different audiences to see different sponsor messages during the same broadcast.

Does virtual advertising affect the viewing experience?

No. Evo Virtuals delivers broadcast-quality virtual advertising for live sports that integrates naturally into live broadcasts without disrupting the viewer experience.

How can sponsors measure the success of virtual advertising campaigns?

Evo Virtuals provides sponsor visibility data, exposure tracking, and campaign performance insights to help organizations evaluate sponsorship effectiveness and ROI.

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